Discover why British travelers are seeking off-the-beaten-path destinations, how TikTok is transforming the way people book trips, and why sports tourism is booming. This panel session from Brand USA’s Travel Week 2024 provides a data-driven look into new consumer trends for 2025. Panelists are Simon Calder, Travel Journalist and Broadcaster; Nicky Kelvin, Senior Director of Content at The Points Guy; and Angelique Miller, Vice President at Expedia Group Media Studio. Moderated by Tania Bryer, anchor at CNBC International.