Brand USA Talks Travel

Live From IPW, How to Grow the Relationship with Potential Australian Tourists to the U.S. with Jo Palmer

Episode Summary

We close out this special series of IPW podcasts recorded live during the last few minutes in Orlando with Jo Palmer, Founder/Managing Director, Gate 7. Jo dives deep into why the U.S. is the number one aspirational destination for Australian tourists and how DMOs can better attract these long-stay visitors. Yes, the IPW ground crew are literally carrying out the potted plants as we speak.