In one of Geoff’s first media appearances in his new role, we cover a wide range of topics: from what he’s learned as a President/CEO at other associations, to his role in advocating for the creation of Brand USA years ago, to his own special travel hack. To hear the hack, you gotta listen all the way to the very end! A word of caution: the crowd noise from ESTO slowly builds until the end, when it sounds as if we’re in a crowded bar (we weren’t). You’ll want to share this special episode with others in the travel industry, whether they came to Grand Rapids or couldn’t make it.