In an era of digital disruption and AI, what’s the best way for destinations to engage with travel media? Chez Chesak, a leader in both outdoor and travel writing, shares strategies for DMOs to build lasting relationships with writers, secure impactful coverage, and navigate the evolving content ecosystem. He also delivers advice for new travel writers. A must-listen for industry professionals looking to refine media outreach. Aaron Wodin-Schwartz, Brand USA’s Chief Corporate Affairs Officer, joins Mark as co-host.